April 2023 Broker Tip of the Month | Being An Equity Advisor
Hey there, real estate agents, and welcome to the Broker Tip of the Month. This month we are discussing how to be a real estate advisor. In our case, an equity advisor, more or more over than just a real estate agent. I want to remind you guys, there’s over 44,000 agents in Houston alone. Over 150 in Texas. And if you’re not finding a way to differentiate yourself from the rest, then you are on a fast climb downhill when it comes to commissions.
And nobody likes to work for free. So what can you do? What can you what can you offer of value that other people don’t? And the first thing that comes to mind is being that advisor, just like a CPA, just like a financial advisor, just like an insurance or life insurance advisor. They’re going to call you up at least once a year and say, Hey, it’s time to review your policy.
In your case, it’s time to review your equity. And if you’re not using any sort of AI or any sort of system to create a process to help you do this, then one of the ones that I can point you in the right direction of is Homebot, homebot.ai – There’s also a HomeIQ that allows you to track your client’s equity on a monthly basis, shoots them a little email each month saying, Hey, here’s where your equity is at here, the closings that just happened and here’s how much you built up in equity based on everything that I know about your property.
And that gives you the opportunity to have that yearly conversation. Guys, statistically, we know that people need to sell every 5 to 7 years. And even if you haven’t had clients recently, maybe you’re a new agent and you just started a year ago and you’re like, Hey, I don’t even know people who’ve closed 5 to 7 years ago.
It’s all right. This is your opportunity to continuously service that client, ask for those referrals and be top of mind. So this month, broker tip of the month is to get your clients into an equity advisor position and give yourself the real estate professional the opportunity to advise him on a yearly basis as to what they can do with that equity, whether it means refinancing to reduce that interest rate or maybe refinancing to pull out a little bit of money to start that business you’ve always wanted.
Or maybe it’s time to start building a rental portfolio, thus giving you the pro the opportunity to be able to help one client multiple times and reduce the cost of client acquisition. Hopefully that helps you guys. If you guys have any more questions, please feel free to follow up send me a text message or just look at me on social media.
I want to be able to continuously grow with you. Alan here checking out with the broker tip of the month. Have a great one.
Alan Hernandez is a Houston Real Estate Pro, broker/owner of White Picket Realty and a Director for Texas Association of Realtors, also known as Texas Realtors. He is an active member of the Real Estate investment community and he believes that the first step to living a life you love is to break through the financial barriers placed on us. He has created a system to live debt free through investing in short term rentals, private money loans and renovations/flips. His goal is to help other Realtor fulfill their dreams by equipping them with the skills they need to operate a successful Real Estate business, to be a able to live a life by their own design by doing what they love daily, and investing in what they know best to build a legacy.