Video Transcript:

Hey there, Alan Hernandez here with your broker, Tip of the month. This month, we are enjoying the fact that our market is heating up here in Houston. We are geared up and excited for a market that is going to sell all of their inventory because interest rates, while they do continue to fluctuate, they seem to be trickling slowly down.

That brings in more buyers into the mix. And even though our inventory has grown in the last few months, we’re still seeing properties that are selling with multiple offers and faster than expected. What that means for us as real estate agents and investors is that there’s so much opportunity out there for us to continuously grow our business. But we know one thing for sure is that nothing falls just directly into our lap from the sky.

We have to go out there and find it and make it happen. So this month’s broker tip of the week is how do you get your sphere of influence and your market area to continuously keep you in mind? And because I recently got a listing from a quick little postcard that I sent you go I gave you a hint.

I want to show you which postcard I sent, how I put it together, and hopefully you can do the same thing and gear up for the most amazing summer that we’re going to have in years. Stay tuned. Follow me to the end, because we’re going to give you guys some really cool tips on here. So hopefully you have commissions or something similar in terms of a CRM, in my opinion, there’s not a better one than this one.

I’ve tried them all, but there are many different ones and usually a really good CRM gives you the ability to also market with postcards. Why? Because they still work. Even though it’s old school, people still love receiving mail. Now in commissions think what we’re going to do is we’re going to click on this little rate, the SOS Communications.

Once we click on Communications, we’re going to click on mailers campaigns. And that takes us to the core logic website. You’ll notice that there are tons of items on here that you can order from yard signs to business cards to door hangers to gifts, pop up cards, you name it at your own leisure, take a tour, check out all the really amazing things that we have already here for you.

But today we’re looking at the one postcard that just made me a ton of money because I want you to be able to do the same. You’re going to click on home estimates and here’s the postcard, the magical postcard that says, I have buyers. Now, when we click on this postcard, you can click on what size right there, and it’ll tell you what the pricing is going to be like, which if you really look at it, it’s really not mad, including your mail out.

It’s going to be about $0.90 a piece. If you’re doing about 100 meg, it gets cheaper if you send out a little bit more, if you want them to go out faster, it’s about $0.10 more. So very, very inexpensive. Now, I love using this specific postcard because what generally happens is that I get a call on the other end that says, Hey, I got your postcard that says you have a buyer for a house in my area.

What do we need to do to tell me what my house can sell for? And boom, I can take the conversation from there all the way to a listing or if the price is right, maybe it’s my next investment property. So what it’s asking you to do here is pick the back of your property. So I love all of these backs, but my favorite one is the one that has a QR code and the little map of the actual house itself with other properties that I’ve sold and gets me the best results.

So I’m going to go ahead and click continue. This is the front, This is your back. You’re going to name it. This is going to be a sample postcard for our case. We’re going to continue in the next part of this section. You’re going to be updating your sample postcard. You’re going to change whatever you want to change and add whatever you want to add in.

Add a actual link to your QR code here, and this is really where you can get I can get really awesomely customized with everything that you’re doing because when you do customize it, you can drop this link directly into into your own web page. So if you’re one of my agents, what you’re going to do is you’re going to go to to our search site, find Houston area home listings, icons, and you’re going to type in your name generally at the front.

By the way, you can change that inside of your settings. And then you’ll notice that this then creates a replica page. This is your page individually. And any leads that come to this page, visit this page, go to sell a home or buy a home. Inside of this page, you’ll get full access to see what they’re doing. But more importantly, they go directly into your database or your CRM so you can follow up with them any time.

That’s the first thing I would do is I would change that out a QR calc, QR code out to land to your own page. All right. If you don’t, it’s okay, because core fact is so smart that it will actually send them to their page and still send forward that information directly to your page later so you don’t have to worry about it.

If you don’t want to get fancy with it, you don’t have to. Now, I’m going to go in here and I’m going to check the back and I’m going to share my my picture is there. And if it’s not, it may mean that you may have to go in and change some state, some stuff up inside of the postcard account.

So inside of the core account, you have to update your account. You’ll notice that there’s a couple of things that maybe need some fixing there. So I’m going to spend some time doing that, make sure that I have the right, the right picture, the right information. All right. All looks really neat. Very good. I’m going to continue. This is already a really good postcard.

There’s hardly anything I’m going to have to. I’m going to have to change. All right. I’m going to mail to my contact list now. There’s different ways to do it. You can have them mail them to you and then you can mail them. Don’t do that because you’ll never get around to it. All right. Best thing to do here is go ahead and have the mail directly.

You can use an existing list or you can create a list. If you want to create a list, maybe you’re sending it to an entire neighborhood. Then i would go to h.r. Go to h.r. and download your list directly from re mine. If you don’t know about reminders so much. Cool stuff happening there. You can download list of entire neighborhoods there, even even find list of people that are motivated to sell.

So there’s all sorts of really cool items. It looks like. There it is. It’s pulling up. Check that setup out. I can’t do I can’t get into that one much further with this, but maybe in the next one we can talk about the otherwise when it’s choose existing list and you’ll see that I already have my list that I’m always blasting out.

So I’m going to send it to all my neighbors and add it. We’re going to go from there. Now, if you have if you have sync, right. You’re one of my age. I think it’s commissions Inc. All right. So when you’re inside of their dashboard, there’s a shortcut. Are you guys ready for this? I love it when we can find ways to save time.

So, for example, I’m going to show you if I just want to send a postcard to my sphere of influence. I have a filter where it shows these are my loyal clients. These are the people that love me and I love them back. Okay, So I’m going to click on Select Search and then I’m going to hit mass Action, and then I’m going to go send to Mailer campaign leads.

Q Of course, that will send an email when it’s finished processing. So what’s going to happen there is that list is going to be sent to your account, and then when you go in here, it’s going to say, Hey, here’s the list, going to be down here somewhere, whatever, whatever. You decided to name that list and all of a sudden, boom, you’ll be able to just simply send those folks a postcard that you just designed.

And it took you less than 5 minutes away. Last one at least. Hit that send me send me a sample copy because you want to know when your people received it and be ready to pick up the phone when people start dialing you. This is your broker tip of the month. I hope that this helps you with growing your business.

We want to continuously grow along with you. Follow us on social media, Subscribe for more and we’ll see you guys next time.

Alan Hernandez is a Houston Real Estate Pro, broker/owner of White Picket Realty and a Director for Texas Association of Realtors, also known as Texas Realtors. He is an active member of the Real Estate investment community and he believes that the first step to living a life you love is to break through the financial barriers placed on us. He has created a system to live debt free through investing in short term rentals, private money loans and renovations/flips. His goal is to help other Realtor fulfill their dreams by equipping them with the skills they need to operate a successful Real Estate business, to be a able to live a life by their own design by doing what they love daily, and investing in what they know best to build a legacy.