How to Break into the Million Dollar Market!
So you want to break into the million dollar market and you don’t know how.
Hey, welcome. Alan Hernandez here, broker and director of White Picket Realty. And I have news for you. If you want to be $1,000,000 listing agent, it’s not as difficult as it sounds. Here’s what everyone else is going to tell you.
“Well, first you got to make million dollar friends, right? That means you got to get into the nearest country club or maybe get into the nearest place that has nothing but high end folks and get in with them and become their friends. And then maybe down the road, once they like you, love you and trust you, you’ll be able to list a house for them.” And that to me is a complete myth, but could work for those of you that have the capability or maybe already have friends in those circles.
Two: Well, if you market consistently to those areas, then eventually people will start trusting you. And that one has a lot more truth to it. The way to break in initially is to create a marketing campaign to the areas that you feel are going to be connected with you. Meaning, where do you feel most comfortable? Right now we’re in the River Oaks section of Houston, but maybe there’s another section of Houston or surrounding areas that you feel comfortable.
Maybe it’s not just the million dollar mark. Maybe it’s a $500 mark that you want to break into. And if you’re not marketing to that area, then how do you expect people to know about you? The best way to do it is to pick an area that you can be an expert at, because when those people do call you after you begin your marketing program, you want to make sure to show them that you know everything about that area.
And not to mention, don’t start a marketing campaign unless you’re going to be committed to doing it for at least 12 months. I love it when people call me and say, Hey, this marketing campaign didn’t work. Alan, you said, if I did this, I would get business and I always ask, How long have you do it? How long have you been doing it?
Oh, you know, I tried it once or twice. That’s not the way it works. If you’re not only going to do it once or twice, that’s never going to bring you anything. If you’re going to do it at least a year, you’ll get traction eventually. And that’s how all marketing works. Here’s the best way to do it. Here’s the easiest way to do it.
Here’s the way I did it. Here in this house. It’s simple. You simply purchase in the neighborhood, buy something that you want to renovate and resell, and then run your mini farm. In the previous video or in some of the other videos, you’ll notice that we talk about mini farms all the time. Mini farming is a way for you to create a marketing campaign in a property that you’re already in.
Maybe it’s something that you own or you’re going to rent you’re getting ready to list. Maybe it’s a friend, the hard you in the area, but you run a mini farming campaign. The top hundred people closest to that house. And that’s what we’re doing right here. We picked up this house after it was flooded, gutted it completely. And while it’s being renovated, we’re already sending out our letters.
We’re dropping our door hangers, and we’re running a Facebook ad to let people know that this house is going to be coming soon with the intention of eventually collecting from the neighbors, and of course, with our continuous and consistent follow up being able to break into this area as well. I hope this helps you guys figure out how to do it.
And if you’re asking yourself, Well, Alan, it’s not that easy to just go buy $1,000,000 house. I don’t have money or I don’t have credit or I don’t have anything else that I need any resources. I want you guys to know that it doesn’t require your money, your credit. It requires your ability to want to do it.
And, of course, your resourcefulness, if you need any help, if you have any questions, if you just want to ask how the heck I did it, and I’m happy to share that with you. Drop all of those down below and we will see you guys next time. Alan, Broker/Director here, checking out. Talk to you soon.
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